Monday, January 18, 2010

UNICEF's Ad Campaign: Turn Soldiers Back into Children

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In what I personally think is a brilliant Ad Campaign, UNICEF sent out these bags of what appear to be the ubiquitous green plastic army men to their supporters and corporate sponsors along with a flyer. Upon closer inspection, these are really toys of children at play. The idea is to bring more attention to the global problem of children soldiers. I also think it would be nice if these were given to the actual Child Soldiers to give them the idea that they do have choice and that they should be doing kid stuff instead of fighting wars. Bravo UNICEF.

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spied on Super Punch

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