John Carter Trailer: Rip Off or Originator?

Lots of buzz around this trailer for "John Carter". A lot of people are saying it's a rip off of Star Wars, Avatar, Conan the Barbarian, etc. Based on this trailer from a CGI aesthetic POV, I don't disagree. But what many probably don't realize is that "John Carter of Mars" was published in 1964.
Fans of Burroughs might argue that the above movies are a rip-off of "John Carter of Mars"

CORRECTION: Thanks for the all the comments and emails. The Movie is based on "A Princess of Mars" which was originally published as a magazine serial in 1912 and then made into a book in 1917.

From Academy Award®--winning filmmaker Andrew Stanton comes "John Carter"—a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). "John Carter" is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.